Swan Golf Designs is an independent golf course architecture firm with a track record of providing clients with successful design solutions on golf course projects over more than twenty-five years.  

SGD is committed to producing golf course of the highest quality through innovative design and a creative appreciation of the natural landscape setting.

With a flexible approach, a focus on meeting the demands of each client and delivering value for money, the SGD team has earned a reputation for professional and creative excellence. This unique blend of experience, expertise and extensive industry connections enables Swan Golf Designs to create challenge, variety and spectacle on golf course worldwide.  

The Swan name has been seen within the golf industry for over 50 years. Borne out of the successful golf course designs undertaken by Alex Swan with three time British Open Champion Henry Cotton and continued by Alex’s son Howard and grandson William, SGD has established itself a leader in its field. 

Based in the UK, SGD has earned commissions on four continents having designed or renovated courses from the UK to the USA, Brazil to Bosnia, Czech Republic to China, Iceland to India and Slovenia to South Africa.



Alex Swan with Henry Cotton marking out the new nine-holes at Eaglescliffe Golf Club (1968)


Swan Golf Designs are able to offer a broad selection of services which will, of course, vary from client to client and site to site.


We can design a brand new golf course, including planning, budgeting, design and contractor management. More details below.


We can renovate your existing golf course to make it work for you, including budgeting, redesign and contractor management. Please contact us for more details.


Our new design service includes:
  • Initial site appraisals
  • Technical and financial feasibility studies
  • Master planning
  • Planning and environmental permit applications
  • Coordination of specialist environmental, ecological, landscape and planning consultants
  • Detailed design and the production of working drawings
  • Construction specification and quantification
  • On-site construction and establishment supervision


Our renovation service includes:
  • Comprehensive golf course audits
  • Safety assessments
  • Layout, greens, tees, bunker and landscape analysis
  • Hole-by-hole recommendations
  • Communication with boards, committees and wider membership
  • Project programming and budgeting
  • Tender and contract administration
  • Design and construction management